With BRAVIA, sustainability in every scene

With growing demand for ever larger TV screens, there is also the risk of greater resource and energy use.  However, Sony’s sustainability commitments are realising efficiency gains from development right through to watching TV.

An immersive experience meets environmental consideration

Creating big entertainment with fewer non-renewables

With BRAVIA, you can enjoy the most immersive TV experiences and stunning designs, right alongside innovations that help reduce non-renewable resource use and environmental impact.

Reducing virgin and total plastic consumption

Sony’s advanced engineering for sustainability

We are fully integrating virgin plastic reduction efforts from packaging to large parts such as the rear cover of the main body.

A graph showing 50% reduction in virgin plastic use compared to the 2018 model
Very high recycled plastic content with Sony’s "SORPLAS™”

Through consideration of every design aspect, from material development to aesthetics, we continue to increase our use of recycled material without sacrificing design. Sony-developed SORPLAS™ recycled plastics are used for covers of A80 series - 55 inch to reduce overall virgin plastic use by approximately 50% and achieve a high quality finish.

External Air Injection

The use of precision moulding techniques produce structurally strong and beautiful panels while significantly reducing weight. Conventional mouldings require overfilling to prevent an uneven finish; however using external air injection, resin parts can be pressed with air to eliminate both warping and waste.

[1] Dimples caused by uneven pressure with normal moulding  [2] No dimples with External Air Injection moulding  [3] Exterior surface  [4] Interior surface  [5] Instead of overfilling the plastic, air pressure is applied from the rear to avoid unevenness of the pressure.

Illustration of external air injection moulding process in comparison with the normal moulding process.
Illustration showing reduced weight and improved packaging structure compared to the 2018 model.
Packaging for the environment

Conventionally, packaging material is needed above and below BRAVIA TVs, as well as on the left and right ends. But, after numerous simulations and the logistics know-how of many years, Sony has found a way to enhance the top and bottom packaging materials so that they protect TVs without additional packaging items—reducing weight by 25%.

Delivering both high picture quality and energy savings
Image showing that the screen brightness is adjusted according to the environment
Automatic brightness control for optimum viewing and energy use

With ambient light sensing enabled, the screen brightness is optimised for your room’s lighting, and power consumption can be reduced.   

[1] Darker environment  [2] Brighter environment

Image showing that power consumption is controlled according to the brightness of the display.
Efficient power usage according to the brightness of each image location

Enjoy clean and vibrant images with unique signal processing to optimise every part of the picture.

[1] Dark  [2] Typical brightness  [3] Bright

Reimagining plastic for the environment

Shusuke Tomonaga

Sony Home Entertainment & Sound Products Inc.
TV Business Div. Product Design Dept 2, Product Design Div

Portrait of the speaker featured in the interview

Since 2010, our TV department has been actively using SORPLAS™, a recycled plastic with a high rate of recycled content, in order to design products in an environmentally conscious way.

As TVs become larger and the number of units being shipped increases, so does the impact on the environment. In order to produce larger TVs while trying to reduce impact on the environment, we have been developing materials together with group companies since 2018, using SORPLAS™ not only for internal parts, but also for the exterior, which comprises a large amount of plastic.

To use SORPLAS™ for exterior parts requires a high level of design know-how, but after repeated prototyping and recipe improvements, we developed a SORPLAS™ that can be used for the back cover, which has the largest surface area, and it will be used in some of the 2021 BRAVIA XR models, reducing the amount of virgin plastic by half compared with previous models.

Sony’s TV Group will, in addition to SORPLAS™, introduce other recycled materials at all of their production facilities and continue to make further contributions to reducing environmental impact around the world.