Xu Boyu
Alpha Universe

Po Yu Hsu

Taiwan

Motivation is the first step towards self-respect.

A well-known commercial and cookbook photographer, Poh Yu Hsu single-handedly founded the photography company Camo Studio in 1992 and threw himself into the world of food photography. He has worked for Taiwan’s top publishers, advertising companies, food manufacturers and restaurants and has done photography for over 1,200 cookbooks. Xu has been the photographer of choice for many celebrity chefs including Chef Ah-chi, Chef Qiu Xiang, Chef Lin Meihui and Ke Junnian. He has also worked with others to create advertisements for clients including well-known food and drink brands such as Mos Burger, McDonald’s, Pizza Hut, Amway, Knorr, Lee Kum Kee, Ve Wong, TGI Friday’s and Shin Yeh.

Po Yu's Gear

ILCE-7RM3

α7R III

ILCE-7RM3

ILCE-7M3

α7 III

ILCE-7M3

ILCE-7SM2

FE 16-35mm F2.8 GM

SEL1635GM

ILCE-9

FE 24-70mm F2.8 GM

SEL2470GM

SEL24F14GM

FE 70-200mm F2.8 GM OSS

SEL70200GM